Retail & E-commerceDTC Home Goods Retailer

Cutting Customer Acquisition Cost by 38% for a DTC Retailer

Challenge

A growing direct-to-consumer retailer was spending across six ad channels with no reliable view of which ones actually produced customers. Acquisition costs had climbed for four consecutive quarters while the agency running the ads kept reporting healthy click-through rates.

Approach

We rebuilt measurement first: clean conversion tracking tied to revenue, a data-driven attribution model, and honest baselines. Then we consolidated spend into the three channels that actually converted, set up AI-driven creative testing on Meta and Google, and cycled new ad variants weekly instead of quarterly.

Results

Customer acquisition cost
$62$38
Monthly new customers
6401,180
The first thing they did was tell us to stop spending on half our channels. It felt drastic — until the numbers came back. We acquire more customers now on a smaller budget than we did at our peak spend.

E-commerce Director

DTC Home Goods Retailer

Related service

Digital Marketing

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